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Does Branded Caller ID increase answer rate?
Mobile branded caller ID drives massive increases in connect rates on cell phones. Consumers are 5X more likely to answer a call with brand presence than a simple phone number.*
*Survey of 1,000 US adults in 2020
How does Branded Caller ID work?
Branded Caller ID is changed out of band at the terminating cell carrier. This means that there is no need for any change to the SIP header. Note that Regal can also register brands for STIR/SHAKEN to take advantage of the verified calling designation, where available.
What does the customer see on their phone?
Rich Call Data (RDC) includes verified status, Caller ID Name, brand logo and call reason. But not all carriers and devices support every piece of this today. Caller ID Name is available on all 400M smartphones in the US, and the other features are available on about 40M devices today (and growing).